Wednesday, February 6, 2013

On Safari... A Ticket To Adventure...

You know, sometimes my life isn't about making art... it's about making graphic art! Yes, my actual background is in Graphic Design and although I don't talk about it much... it definitely has had a tremendous impact on my art.

Recently, I designed this logo for Art & Soul Mixed Media Art Retreats, showcasing their 2013 theme of "On Safari". The challenge arose when I was asked to create tickets for each class that will take place at the retreat. I wanted to utilize the animals and other elements from the original logo... but how? Well, in this digital age it takes only seconds to Google the words "jungle + safari" and get fodder for all kinds of ideas! Gone are the days of scouring hoarded copies of Print and Design magazines for just the right "look". Ahhhh, technology.

So I took my ideas and created a look-book on Pinterest and then tried a few for myself. The silhouettes of the animals had the best effect and a sunset-style graduated background color topped it off quite nicely. I love using elements as text and so I borrowed the Acadia Tree to use as the "I" in SAFARI. I created 4 different tickets with each of the animals I used in the original logo to create diversity and collectibility.

I just love a good theme and I'm very happy with the way these tickets turned out. Playing around with graphics is always an adventure for me. What can I say... sometimes work is fun!

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michelle renee bernard